LMU IEC Talk #1: "Cars or New Mobility? An Introduction to Open Innovation at BMW"
The Mobility industry is undergoing a radical transformation – or is it? Find out how BMW’s Open Innovation unit taps into external as well as internal innovation stakeholders to ensure innovation leadership. How does BMW integrate startups? How does it detect emerging technologies on a global scale? How does this large corporate foster its employees’ entrepreneurial potential and new business models?
Dr. Manuel Schneider, responsible for Business Model Innovation at BMW, will provide exclusive insights into the organization of Open Innovation, its very human side and the resulting opportunities and challenges.
What?: LMU IEC Talk "Cars or New Mobility? An Introduction to Open Innovation at BMW" by Dr. Manuel Schneider
When?: 23.06.2021, 5.30 p.m. - 6.30 p.m.
Where?: online via Zoom, please fill out the contact form to register until 22.06.2021.
After successful registration you will receive a confirmation e-mail with information about the participation in the meeting.