Corporate Entrepreneurship in Multinational Enterprises: A real-world Case at BMW Group

Would you like to know how to engage in entrepreneurship while working at a large Multinational Enterprise? This seminar gives students the unique possibility to gain hands-on experience in initiating a new business, product or service at a renowned multinational company: the BMW Group

Together with an internal startup of the BMW Accelerator, the students will engage in assessing and validating new ideas using latest lean-startup methodology and market research approaches. The course will combine lectures as well as interactive formats and group work with international BMW teams.
 

The seminar will include the following building blocks:

What is corporate entrepreneurship? We will look at its strategic raison d’être, aspects such as profitability, competitive positioning and culture. To conclude, we will develop a typology of corporate entrepreneurship formats (e.g., corporate venturing, alliances, acquisitions, etc.).

What does a typical corporate entrepreneurship process look like? We will take a deep dive into new business ideas from creation, initiation to launch and operation. Further, we will critically assess success factors of corporate entrepreneurship (e.g., governance and top management commitment).

Methodology Bootcamp: We will learn how to quickly assess customer value of a new business idea within a corporate via the Lean Startup methodology

REAL-WORLD PROJECT AT BMW: We will join a corporate entrepreneurship team of the BMW Accelerator and apply the learned methodology to assess the customer value of such project.

We will present the findings to the BMW Accelerator project team and top management at BMW.

Important dates 2024:

 Session 1: Introduction to Corporate Entrepreneurship
16.04.2024, 14:00 – 16:00; Location: Parkring 19, 85748 Garching

Session 2: Market Place + Pre-Matching
05.06.2024, 16:00-19:00; Location: Parkring 19, 85748 Garching

Session 3: High Maturity Pitch (all day) + Matching to the BMW teams
19.06.2024, 10:00-12:00; Location: Parkring 19, 85748 Garching

Session 4: Mid Term Check-in;
01.07.2024; 16:00-17:00; Location: online; Get-together: 18:00-20:00 Restaurant (tba)

Session 5: Demo Day of the BMW teams
18.07.2024, 08:00-09:00; Location: tba

Session 6: Final Workshop — Recap
22.07.2024; 10:00-11:00, Location: Parkring 19, 85748 Garching

Important note: In addition to the joint sessions above, you will be asked to work with the BMW teams and your student groups. Please be aware of this additional time commitment.

Apply now until 11.04.2024!
For registration to the Seminar in collaboration with the BMW Group, please send us an e-mail with your CV and your transcript of records: iec-certificate@som.lmu.de
For further questions on this workshop, please contact the LMU IEC Team: iec-certificate@som.lmu.de