Contact
Head of LMU Institute for Innovation Management (IIM)
Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich
Room: 113
Email: spanjol@lmu.de
Curriculum Vitae
Prof. Dr. Jelena Spanjol is head of the Institute for Innovation Management (IIM) at the Munich School of Management, Ludwig-Maximilians-Universität (LMU) in Munich, Germany. Prior to joining LMU, she held faculty positions at the University of Illinois at Chicago (UIC) and Texas A&M University. She received her PhD from the University of Illinois at Urbana-Champaign. Jelena’s research examines innovation dynamics across micro-, meso-, and macro-levels. Her current projects explore, among others, the holistic valuation of innovation beyond financial metrics, customer co-development for responsible innovation, and entrepreneurial narratives around impact strategies. Her work has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Service Research, Journal of Public Policy & Marketing, Marketing Letters, Journal of Business Ethics, Health Psychology, Information & Management and in various book chapters. She currently serves as Editor-in-Chief (with Charles Noble) of the Journal of Product Innovation Management.